Automating Intelligent Merchandising Decisions

Clipper Corporation President & COO, Lawrence Snapp, has been awarded a patent for a technology system that automates intelligent merchandising decisions when multiple demand channels & cost considerations exist.

This patented “Method & System for Selecting  a Sales Channel” delivers an automated way to profitably slot products across demand sources, determine optimal marketing investments and deploy dynamic pricing.  “Merchandising needs simple and practical solutions.  This technology enables the retail world to scale merchandising decisions for today’s multi-channel world,” says Lawrence Snapp.  The technology is currently owned by Jabil Circuit, a $12 billion global electronics design, manufacturing and repair services company based in Florida.